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Tilli Conias Fitness

DEVELOPING AN INDIVIDUAL BRAND THAT SPEAKS VOLUMES

2021

ASK

Local Brisbane fitness coach and Lululemon ambassador Tilli Conias had approached LITTLEMIDDLE to help establish her brand and online presence. As her personal training and lifestyle business grew, she was needing an identity to go along with systems to help facilitate her business.


THINKING

Tilli Conias Fitness is a premium training model that brings personalised training into the client’s homes. Tilli tailors her workout routines to suit each client. LITTLEMIDDLE wanted to instil this upscale model throughout her branding whilst keeping the tone energetic and vibrant. Allowing Tilli to further establish her emerging brand within her niche would then qualify potential customers prior to them getting in touch.


SOLUTION

The Tilli Conias Fitness branding needed to embody her progress and allow her room to grow. This translated to utilising mature, professional imagery and a subdued colour palette with vibrant accents. Her website adopted a booking system so her clients could arrange upcoming training with ease. This functionality was paired with an eCommerce integration so that payments could be made upfront, reducing the laborious housekeeping of ensuring clients are up to date. Through a series of content shoots we were able to develop consistent imagery being posted to her social channels and build assets for the future expansion to her business. Tilli intends to expand her business to include corporate training in replicating her “come to you” style of service.

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Team

ACCOUNT MANAGEMENT — Demetri Conias

VIDEOGRAPHY — Demetri Conias, Tomas Ryan

GRAPHIC DESIGN — Tomas Ryan

FROM THE CLIENT

Absolutely LOVE working with LITTLEMIDDLE. We have had a number of photo and video shoots, they developed a whole new brand for me, helped with brand ambassador partnerships and even developed a website. They have been helpful and supportive since day 1 and we continue to work together.