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The Yacht Week

TURNING BACK THE CLOCK WITH 80'S INSPIRED DESIGN FOR GLOBAL BRAND

2020

CLIENT — The Yacht Week

FOCUS — Graphic Design

ASK

The Yacht Week is a popular tourist destination for young travellers looking to explore various European island chains. Having started as a grassroots effort and now expanded to a well organised experience, there is a constant need for engaging activities to set the bar at a new height each and every year. LITTLEMIDDLE was approached to create unique design work capturing the sentiment of progressive live music acts hosted during The Yacht Week.


THINKING

The brief from The Yacht Week was to appeal to their audiences nostalgia and provide a current depiction of 80s themed events.


SOLUTION

To use recognisable imagery, colours and typeface to embody this nostalgic sentiment. Integrate the supplied imagery of acts that will be appearing during these festivities in a way that is seamless. Multiple options were supplied in demonstration of the unique paths that could be used within the 80s theme.

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Team

GRAPHIC DESIGN — Tomas Ryan

FROM THE CLIENT

Really love Tom's designs! They look great and very much what we had in mind for the Yacht Week. Covid-19 forced us to reschedule a number of large international events at the 11th hour, LITTLEMIDDLE helped us out in a pinch, going over and above the ask.