CLIENT — Sukhino Yoga
FOCUS — Video Content
The Sukhino, owned and operated by local wellbeing expert Nina Lee, provides yoga, meditation, group fitness, personal training, pilates, and deep stretching for local Brisbane residents. Nina has a tribe of loyal followers and has been quickly growing her social audience and keeping them engaged. LITTLEMIDDLE was approached for social video content to help get her teachings out to these digital followers.
The goal was to produce long-form video content with the intention for at-home viewers to follow along with her teachings. The types of wellbeing practices that The Sukhino delivers are centred around making time for yourself, and being diligent about it. As it is not always possible of convenient to get down to Nina’s classes in person, anyone, at anytime can now ensure their journey to wellbeing is not interrupted.
The social trend in 2021 is the consumption of content as junk food. The majority of people have a constant, hedonistic appetite for shorter videos, more often. This constant need for more, paired with their own habits of seeking gratification from their own followers, puts the mind in a veracious cycle. By going against the grain and offering 10+min stretching exercises as well as calm, meditative breathing practices, gives The Sukhino’s audience a much needed break from this cycle.
VIDEOGRAPHY — Demetri Conias, Tomas Ryan
A pleasure to work with! We filmed for a long day in the studio and the guys we're able to guide and direct me to help produce the best result. Loved working with them and would again!