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Showcase Furniture

EVOLVING SUCCESSFUL FURNITURE BRAND THROUGH DIGITAL STRATEGY AND BRAND DESIGN

CLIENT — Showcase Furniture

FOCUS — Video Content, Photography, Graphic Design, Brand Development, Website Development

ASK

Showcase Furniture provides bespoke furniture packages for new and existing property developments. The client was already a player in this market, however, started Showcase Furniture to better service a niche of customers they had identified. They required LITTLEMIDDLE to produce branding, collateral, website and an initial round of content to best communicate their offering.


THINKING

A potential customer must see the Showcase Furniture branding and instantly recognise the services they offer. The website and content was to be a portfolio, boasting the expansive range of furniture they possess and the curated craftsmanship that went into selecting it.


SOLUTION

By basing the new branding on iconic imagery, at a glance, prospective clients could identify if this would suit their needs. The logo represents a stamp of approval to support the service they offer providing quality furniture packages. The website was built to be straightforward, simple and easy to navigate. The video content employed strategies prolific in high end real estate footage to give a prestige to the Showcase Furniture showroom.

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Team

ACCOUNT MANAGEMENT — Demetri Conias

VIDEOGRAPHY — Demetri Conias, Tomas Ryan

GRAPHIC DESIGN — Tomas Ryan

FROM THE CLIENT

We employed LITTLEMIDDLE to do our branding, website, videography and other content production. Having a go-to, one-stop-shop was perfect for us in not having to deal with multiple agencies. It also means they are able to make sure our brand stays on point throughout all of our communications. They were particularly helpful in the early stages helping me understand what things were important, which others could wait which ultimately helped me save money.