CLIENT — Evans Properties
FOCUS — Concept, Creative Direction, Design, Technical Strategy, Videography, Content Strategy, Ad Building, SEO, Social Management
Evans Properties is a local Brisbane real estate agency focusing on homes in the acreage market. Having conquered all forms of traditional marketing, brothers Ryan and Fraser asked LITTLEMIDDLE to assist in establishing their digital marketing, inclusive of property and agency videos.
Real estate is a highly competitive industry. The amount of self promotion is only outweighed by the extensive customer service that each seller or buyer deserves. Although property walkthroughs and basic promotional videos are commonplace, the ability to market an agency effectively through digital and social marketing has yet to find its formula. Although a few agents seem to captivate the masses, finding a sustainable solution for a team that had yet to engage in modern marketing presented a unique challenge.
We found through shadowing the Evans brothers that their customer service was unparalleled. The unique aspect of dealing with acreage properties is far and wide the emotional component on both sides of the sale. Often not being zoned for subdivision, a “what you see is what you get" type of sale means you’re buying into a specific lifestyle. By focusing on the emotions that go into buying and selling acreage property, we were able to produce a series of videos that spoke to the experience of dealing with Evans Properties. We eroded the barriers of what to expect in a way that did not preach to the viewer. We make the agency seem more approachable through allowing happy buyers and sellers to express their gratitude.
ACCOUNT MANAGEMENT — Demetri Conias
VIDEOGRAPHY — Demetri Conias, Tomas Ryan
GRAPHIC DESIGN — Tomas Ryan
We own and run a niche acreage real estate agency in Brisbane. We asked Little Middle to come on board to help with both property and agency videos. In a short time they got to know the nuances of our business and developed some outstanding creative. They were able to capture what makes our agency stand out from the rest through helping us communicate this and capturing testimonials from sellers. We look forward to our ongoing relationship with them!