LTLMDL 2020: A retrospective through the lense of small business

July 19, 2019

For everyone, 2020 was a year of challenge, change and heartbreak but also for some, it was a year of defiance and resilience. In the face of economic uncertainty and a global health crisis owners of small businesses managed to press on and maintain some semblance of business as usual, even when reality was anything but. As we’ve entered a new year, another year of uncertainty, hopefully with impending clarity, we reflect upon our experiences that forced us to evolve as an agency, and herald those who did it tough, and continued to push on.


Covid-19 challenged most businesses to adjust and rethink the ways in which they operated. For LITTLEMIDDLE, it came at a time of establishment, when we were determining who we were, and who we were wanted to work with. The writing was on the wall quickly. With health and safety laws in effect, big business sent their employees to work from home and small business suffered. We knew it was their that we could provide value, it became our clear mission to develop LITTLEMIDDLE into a service that heroes the people and we were determined to use our skills to give smaller businesses access to the same level of marketing and creative that everyone had, with a distant focus on transparency and financial efficiency.


Despite its hardships, 2020 brought LITTLEMIDDLE close to those who were pressing on and challenging themselves to thrive in an environment that would be excusable not to. It was a year that brought us closer together and pushed us to do inspired work with some of our favourite local brands including (some not listed):

  • Joey’s Brisbane
  • Orangetheory Fitness
  • Evans Properties
  • Neural Digital
  • Showcase Furniture


Honing, honing, honing. Internally we determined the best way to serve others was to use our government mandated ‘free time’ to be able to deliver the best product possible, every time. For us, that meant an investment in gear. A lot of people come to us looking for a way to recreate content they have seen online, in a way that is uniquely tailored for them. Being able to offer cinema grade camera equipment and operation to smaller businesses means that there is no longer to the creativity they’re able to capture and there is no longer a limit to how professional their output can be, meaning businesses can accurately communicate with their audience in a way they feel best reflects their brand. Owning a full suite of tools allows us to cut waiting times, cut hire costs and deliver a final product that works within an efficient timeline.

With 2020 in the rear and 2021 well underway, we can’t wait to share upcoming work and announcements. Stay tuned.

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